Customer Loyalty Towards E Shopping Websites Essay

The key objective of the study about was to analyses the customer loyalty towards e-shopping websites. From this study apart from customer loyalty various other important key findings were also found. When it comes to customer retention whether its brick and mortar or through online medium the 3 major and key areas that has to be concentrated by anybody who is involved in this business are 1. Delivery of the product 2. Performance of the product 3. Post purchase service and being responsive to the customer’s request and queries on time. These are the standard requirements for any business to run better. But in case of e-commerce industry the issue become how to use technology to improve the service in order to retain the customer create awareness in rural market as well and in turn increase the revenue. When it comes to online purchase it’s still about earning the trust of right kind of customers. Firms must be able to deliver the superior experience that will attract the customer. Though there are various techniques to analyze the patter of customer behavior but still the exact ways to analyze the key factors for attaining the customer purchasing behavior over online platform especially on life style products is still an exploration that is being done by almost every e-shopping website. Though the study was restricted to a very limited demography still the results from the respondents proves to be a big alarming issue for all the e-shopping websites. The studyShow MoreRelatedHow Website Design Influences Cus tomers Purchase Intentions1352 Words   |  6 PagesHow Website Design Influences Customers’ Purchase Intentions Along with the rapid development of and people’s reliance on Internet, online retailing has become an essential way for retailers to sell their products to customers (Yulin et al. 2014). 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